20 years special – Tata Power Delhi Distribution Limited undergoes brand refresh, unveils new brand philosophy ‘Towards a Greener Tomorrow – EQ Mag Pro
· The new tagline captures the discom’s commitment to transition to a green utility
· In line with increasing focus on sustainability, green power and percentage share of green energy in the mix
On its 21st Raising Day, Tata Power Delhi Distribution Limited (Tata Power-DDL), a pioneering power utility supplying electricity to a populace of over 7 million in North Delhi is graduating to a new brand philosophy- ‘Towards a Greener Tomorrow’. It is a promise of unwavering commitment of the company to its employees, customers, business partners and all other stakeholders. With the new identity, the brand focuses on sustainability, green power, and increasing percentage share of green energy in the energy mix.
‘With you Non-Stop’ was not just a phrase or a service we deliver, it was and is our way of life at Tata Power- Delhi Distribution Limited. It was not limited to ensuring power supply to households, it was also a hope for building a better future, focussed at empowering lives of stakeholders and the society at large by ensuring round- the-clock services, while striving to achieve excellence, Towards a Greener Tomorrow is a new age promise to the customer of today. It focusses on three pillars- environment, community awareness, and culture building.
Our transition from Power to the People, to With you Non-Stop to now ‘Towards a Greener Tomorrow’ is a promise of a new beginning. This 21st Raising Day, we usher into a new era of change that is second to none. Electricity customers have become more informed and connected over the years. With the advent of new age mediums (digital), the power lies in the hands of the customer. Today, customers can not only consume energy but also generate their own energy. Our new brand promise is a renewed commitment to provide not only reliable and affordable power supply to all our customers but also increase access to green energy, along with convenience and control through value added services, said Ganesh Srinivasan, CEO, Tata Power Delhi Distribution Limited.
This fresh bold look and feel reflects the dynamic potential of the brand to transition into a green utility and brand’s promise of commitment towards a better tomorrow
As one of the most influential utility providers, Tata Power Delhi Distribution Limited is committed to promoting energy efficiency and green energy amongst its consumers. The brand is well placed to encourage renewable energy in the country and is taking concrete steps towards adoption of Green Energy, promotion of solar rooftop, and development of EV infrastructure. Aligned with the country’s vision, Tata Power Delhi Distribution Limited has been sensitive towards climate change and is committed to introducing energy-efficient and greener technologies in a cost-effective manner.
Moving forward, Tata Power Delhi Distribution Limited will continue to integrate and empower sustainable practices among various stakeholders
