- A first in the carbon black industry
- Aligned to The Paris Agreement along with its customers and suppliers’ commitments
- 4Rs approach – Research, Reduce, Replace, Repurpose
Mumbai, India and Marietta, USA – August 12, 2021 – Birla Carbon, one of the leading manufacturers of carbon black globally, has announced its intent to bring down its net carbon emissions to zero by 2050. The announcement is seen as a natural progression in Birla Carbon’s leadership in the area of Sustainability and circularity. Birla Carbon recently announced the availability of Sustainable Carbonaceous Materials (SCM) through the launch of its ContinuaTM brand.
Birla Carbon’s net zero announcement aligns with The Paris Agreement, signed as part of the United Nations Framework Convention on climate-change mitigation, adaptation, and finance. It also aligns with the World Business Council for Sustainable Development’s Tire Industry Project SDG Roadmap aimed at addressing health and environmental impacts associated with the life cycle impact of tires towards a sustainable future. Within the Aditya Birla Group, Birla Carbon is collaborating with sister companies to develop decarbonization initiatives through the Aditya Birla Science and Technology Center.
Over 160 years of extraordinary innovation in the carbon black industry coupled with decades of focus on achieving Sustainability makes this net zero goal not just aspirational, but achievable. Creating a league of partnerships with leading sustainability solution providers, Birla Carbon is exploring new and advanced technologies that will be used to achieve its goal. Birla Carbon will also reference the Science-Based Target Initiative (SBTi). Over the next 12 months, Birla Carbon will commit to evaluate and release interim targets that are in alignment with the SBTi.
Sharing his thoughts on this announcement, Dr. Santrupt B. Misra, Group Director, Carbon Black; Director, Chemicals and Director, Group HR, Aditya Birla Group, shared, “Climate change is the biggest challenge we face today as a human race, and the burden of it will be carried by our future generations, unless we choose differently. By setting its aspiration to be Net-Zero by 2050, Birla Carbon is making its choice with the rest of the industries that have chosen to step up to the challenge.” He further added, “Sustainability has always been a key driver and a symbol of our success. We will focus on Sustainable Operational Excellence (SOE), combined with sustainable materials for our customers, and many more solutions to make our aspiration a reality in the years to come. Birla Carbon is rooted in its Purpose to – ‘Share the Strength’, and we hope that our peers and the industry at large, recognize our efforts and partner with us. I wish the entire leadership team the very best as they begin this journey.”
Speaking at the announcement, John Loudermilk, Chief Executive Officer, Birla Carbon, said, “All businesses have a responsibility to drive improvements for the global environment; however, only by working hand-in-hand with our customers, suppliers, and partners through the supply chain can we truly build a greener and brighter future.” He further added, “By the nature of our business, we at Birla Carbon have our own carbon stewardship responsibility and we are choosing to lead through bold commitment and industry-first initiatives for a more sustainable tomorrow. Our aim is to constantly innovate and evolve our capabilities through our purpose, ‘Share the Strength’, to have a positive impact on the ecosystem and society at large.”
Commenting on the announcement, Joe Gaynor, Chief Sustainability Officer, Birla Carbon, said, “As a responsible industry leader, Birla Carbon is fully committed to help mitigate the effects of climate change. For us, it was never a question of if, but when? We already laid the foundation for this commitment, some of which can be seen through our sustainability and circularity efforts over recent years.” He further adds, “The launch of ContinuaTM 8000, a Sustainable Carbonaceous Material, opened our doors to the possibility of a net zero world. We are confident we will achieve this goal along with our customers.”
Birla Carbon will focus on all three scopes in the measurement, reduction, and offsetting of carbon emissions. A majority of its carbon footprint reduction is expected to come from Scope 1 and 2 based on its direct and indirect emission reduction initiatives. A smaller portion of its reduction will come from scope 3 based on the operations of upstream and downstream industries in the value chain.
Birla Carbon’s goal of net zero carbon emission by 2050 will be achieved by focusing on four over-arching segments. These 4R segments are;
Research – to discover new ways for the capture and conversion of carbons
A significant part of Birla Carbon’s net zero target will come from future technologies that will capture and convert carbon dioxide into valuable carbon products. Birla Carbon will focus on the investment and development of such technologies and assets.
Reduce – the dependence on traditional processes in manufacturing
Emphasis on process efficiencies that will convert carbon to carbon black. In addition, Birla Carbon will continue to prioritize energy efficiencies throughout its operations. To date, 80% of its manufacturing facilities are housing co-generation facilities for conversion of waste gases to energy for export to the electrical grid.
Replace – with alternative energy and feedstock
Some Birla Carbon locations have introduced renewable energy sources to power parts of their facilities; the focus moving forward will be on adding renewable energy solutions towards Leadership in Energy and Environmental Design (LEED) certification.
Birla Carbon is also pursuing the development of new process technologies that will shift a portion of its production to include alternate feedstocks derived from biomass as a key contributor to net zero.
Repurpose – carbon solutions for Sustainability through circularity
Through its ContinuaTM brand, Birla Carbon will lead sustainability and circularity programs at scale, enabling our customers to develop the next generation of sustainable products. For example, Birla Carbon recently announced the availability of low-carbon footprint Sustainable Carbonaceous Materials (SCM) through the launch of its brand ContinuaTM, a game-changer for the industry.
Birla Carbon is in the process of mapping its existing and future technologies. The next steps will be the development of partnerships with customers and suppliers, engage experts, and create long-term associations and programs, including its collaboration within the Aditya Birla Group, to achieve the goal of net zero carbon emissions by 2050.
About Birla Carbon
Birla Carbon is a leading global supplier of carbon black. As one of the flagship businesses of the leading Indian multinational conglomerate, the Aditya Birla Group, Birla Carbon provides innovative sustainable carbon black solutions that enhance the performance of paints and coatings, inks and toners, plastics, adhesives, sealants, textile fibers, mechanical rubber goods, and tires. The company’s footprint extends across 12 countries with 16 manufacturing facilities and two state-of-the-art technology centers in Marietta (USA) and Taloja (India), providing industry-leading innovation. Its Sustainable Operational Excellence (SOE) strategy focuses on employee safety, environmental stewardship, efficient use of carbon sources, and operating in a socially and ethically responsible manner.
