In a one of its kind initiative by a distribution utility,Tata Power-DDL launches one-stop-shop Smart Energy Shoppe – EQ Mag Pro

• Smart Energy Shoppe aims to offer its customers a wide range of Energy Efficient Products (EEPs) and Energy Management Solutions

• Customers can buy optimally priced energy efficient appliances from a dedicated store

• Offers upto 65% discount compared to market prices

• Scheme is open for all segments of consumers and any number of products can be purchased

In a bid to promote the usage of energy-efficient products among its customer base, Tata Power Delhi Distribution Limited, a pioneering power utility supplying electricity to a populace of over 7 million in North Delhi, has announced the launch of a one-stop-shop Smart Energy Shoppe counter.

With this launch, it becomes the first distribution utility to set up a dedicated counter to offer its customers a wide range of Energy Efficient Products (EEPs) and Energy Management Solutions to choose from, in collaboration with renowned brands like Crompton, Havells, Halonix, Philips, Voltas, Sharp etc.

The company has been encouraging its customers to opt for sustainable alternatives as a part of its energy conservation initiative. These energy management solutions provide customers with the ability to do their part in reducing unnecessary electricity wastage with minimal effort and expense.

Under its product portfolio, the company has a broad spectrum of energy-efficient products that comprise BLDC ceiling fans, LED Lighting, ACs, Smart Switches, ELCB and Air Purifier etc. All these products are available exclusively for Tata Power-DDL customers at up to 65% discount compared to market prices.

Speaking on the scheme, Mr Ganesh Srinivasan, CEO, Tata Power-DDL said, “Consumer Experience and Value Creation is an important pillar of our vision. In line with the same, it becomes essential to educate consumers about energy and its optimum usage, and the necessary steps they should take to gain control over their electricity bills.

We at Tata Power-DDL, not only believe in supplying non-stop power, but also in adoption of green technologies and contributing towards energy conservation for the environmental good, promoting energy-efficient appliances and products is just another step in the same direction.”

To enhance the customer experience, Energy Shoppe has been installed at 5 Customer Care Centres, namely- Rohini, Shalimar Bagh, Civil Lines, Moti Nagar and Keshavpuram.

These outlets will be managed by trained staff who will take care of customers query and support them in their buying decision. These counters will have a standardized display of products and have been specifically setup in order to take customer experience to the next level. Customers will be able to review the products from the pool of energy-efficient products portfolio and related offerings before making a buying decision.

The products at the Energy Shoppe counter will be available 1st October onwards from Monday to Friday between 10.00 AM to 03.00 PM and on Saturday between 10:00 AM to 12.00 PM respectively. The scheme is open for all segments of customers and there is no cap on the number of products that can be purchased. All the customers need to carry is a valid photo ID proof and their electricity bill.