Apple ropes in Lamborghini executive to help boost EV programme – EQ Mag Pro

According to Taraborrelli’s LinkedIn profile, the executive appears to have left Lamborghini in May, TechCrunch reported citing Bloomberg.

SAN FRANCISCO : With an aim to boost its electric autonomous vehicle programme, tech giant Apple has onboarded a veteran Luigi Taraborrelli of car maker Lamborghini, media reports say.

According to Taraborrelli’s LinkedIn profile, the executive appears to have left Lamborghini in May, TechCrunch reported citing Bloomberg.

Taraborrelli has worked at Lamborghini for nearly 21 years, most recently leading the development of chassis and vehicle dynamics.

During his tenure at the company, Taraborrelli worked on Lamborghini’s Urus SUV, Huracan Coupe, Performante and Aventador Coupe, among others. He also worked on a few limited series projects, such as the Lamborghini Sterrato.

Taraborrelli’s hiring, along with a few others in recent months, suggests Apple is still committed to producing an electric car, the report said.

Of course, Apple has made those signals before only to lose key employees or run into other headwinds that threatened to derail the project, it added.

Apple’s so-called Project Titan has had its ups and downs since launching in 2014. The project has been repeatedly delayed and the company even reduced the team’s size at one point.

As per the report, it also lost its fair share of talent. For instance, Doug Field, the engineering executive who was leading Apple Special Projects — a team that was also working on the Titan car project — was poached by Ford in September 2021.

However, Apple has made a few key hires and appointments in the past year, including tapping one of its top software executives Kevin Lynch to oversee the project.

In May, Apple hired Desi Ujkashevic, a longtime Ford executive who most recently was global director of safety engineering.

Source: Bloomberg