Porsche takes fight to Tesla with electric Taycan
- After a bumpy start for sister brand Audi’s e-Tron is for the time being the flag-carrier in Volkswagen’s massive drive to unseat e-car pioneer Tesla Inc
- The wraps came off Wednesday at simultaneous events in its three biggest markets
Porsche chose Niagara Falls, a Chinese wind farm and a solar site in Germany to unveil its first all-electric sports car, underscoring the new Taycan’s central role in turning parent Volkswagen AG into the world’s leading seller of battery-powered vehicles.
After a bumpy start for sister brand Audi’s e-Tron, the Taycan, expected to be priced at around $90,000, is for the time being the flag-carrier in Volkswagen’s massive drive to unseat e-car pioneer Tesla Inc.
The wraps came off Wednesday at simultaneous events in its three biggest markets, where Porsche—which has churned out roaring sports cars for seven decades—will bathe the new car in a backdrop of sustainable-power imagery.
The Taycan and the mass-market Volkswagen ID.3 will be on display at next week’s Frankfurt auto show, and are slated to start production later this year, underscoring VW’s more than $33 billion push to produce battery-powered cars across all price segments.
It’s a plan the German manufacturer can ill-afford to see falter.
Source: livemint
